What is in a name?

I love stuff like this. John Lewis Gift list has checked out of four popular surnames to see what is typical on the Wedding Lists.

Patel - Higher consumers - Plasma TVs; Fridge-freezer; Top end crockery.
Jones - Entertainers - Coffee makers, hammocks, champagne buckets.
Smith - Homebodies - Sofas, board games, microwaves.
Cohen - Dinner Parties - Le Creuset pans, lemon squeezers, fondue sets.